Boosting Profitability for an E-commerce Brand

Written By Dillon Heckendorn

The Challenge:
An online retailer had impressive sales but razor-thin margins. Expenses were unclear, and the owner wasn’t sure if investing more in ads would grow profits or deepen losses. They needed visibility into their numbers before making their next big move.

Our Approach:
Pivot Advisory Group provided Fractional CFO support to:

  • Analyze profitability by product line

  • Redesign pricing to reflect true costs

  • Implement new reporting tools to track expenses in real-time

  • Build a forecast model to test marketing investment scenarios

The Results:

  • 18% increase in net margins within 6 months

  • Clear identification of high-profit vs. low-profit product lines

  • Confident reinvestment into marketing, resulting in 25% revenue growth

  • The owner finally felt in control of both growth and profitability

Dillon Heckendorn
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